Bills' haul in TO
The Bills will make an average of $9.75 million a game in gross revenue from their games in Toronto, it was revealed today. The figure was part of the quarterly report of Rogers Communications, which essentially has leased the games in the series from the Bills. The figure is roughly double what the Bills would pull in for a game at Ralph Wilson Stadium in Orchard Park. And the figure is no big surprise given the expected price of tickets for the games in the Rogers Centre. We're expecting the average price will be $200 - maybe more. That would be a revenue haul of $10.8 million a game just from general seat tickets alone. So this is a lucrative move for the Bills, which is exactly the reason they're doing it, to try to keep pace with rising revenues all around the league. The Bills had the lowest ticket prices in the NFL in 2007, and they're likely to be the lowest again in 2008. Only Jacksonville might be below the Bills. Jacksonville also increased ticket prices this year, but I have not seen what their new average ticket costs.
---Mark Gaughan
