Being a small market in the money-hungry NFL
The Buffalo Bills organization is getting creative as it tries to remain profitable in the NFL, playing games in another country to broaden its fan, and financial, base.
With teams in cities like Dallas and Washington using their new stadiums to print money, the disparity will only get worse. Indianapolis, New York and Kansas City are next.
For the Bills, the 'new' stadium is in Toronto, filled with Canadian fans of the NFL.
Will it be enough?