The EA Sports people have come up with a creative way to market the release of their Madden NFL 12 video game. They have picked a player on each team to be a candidate to be on the cover of the next edition of the game.
The Bills' Stevie Johnson is one of the 32 candidates. Through April 27, fans can participate in a bracket-style voting campaign on www.ESPN.com/MaddenVote and make their choice for the player to appear on the cover of Madden NFL 12. Fans’ votes will determine which NFL players advance through the seeded bracket. The winner gets announced at 4 p.m. April 27 on ESPN.