Why are the Bills changing their uniforms? Obviously they want to make some money on merchandise sales. But Bills Chief Executive Officer Russ Brandon said feedback from fans made it clear to team officials that the current uniforms, used since 2002, were not popular enough.
"We take a lot of feedback from our fans and fan forums and focus groups," Brandon said. "One of the things we heard loud and clear over the last few years is that fans did not really care for our previous uniforms. We felt the uniform served us well over the past decade. But we felt it was time to make a change."
Brandon said 17,000 tickets have been distributed so far for the uniform unveiling Friday at Ralph Wilson Stadium. Gates open at 5:45 p.m. The program starts at 6:30 and the uniforms will be brought out about 7:15 p.m.
Brandon also said the team will not wear its throwback, 1960s-style uniforms for any games in 2011. The new uniforms will be worn for all home and road games.