Buffalo Bills senior vice president of communications Scott Berchtold is working at his 25th Super Bowl today at Lucas Oil Stadium. Bertchtold has worked in the NFL for 27 years and just completed his 23rd year with the Bills. He has held a vice president title since 1999. A dozen or so NFL PR directors work the Super Bowl each year, aided by a big contingent of assistants. For the past five years, Berchtold has been in charge of the Super Bowl public relations staff, as well as the corps of volunteers who work the media center in the week leading up to the game.