Every town used to have a theater like The Palace in Hamburg. The memories of those movie experiences come flooding back when you walk in, which is a big part of its allure, and a big reason I wanted to write a column about it.
But Jay Ruof isn't content to bring in nostalgia-seekers only; he also is trying to thrive in a highly competitive environment. That's why he shows first-run movies, keeps his ticket and concession prices low, and asks his customers what they want.
Is that enough to get movie fans to eschew the big multiplexes? Or do you think theaters like The Palace should go the way of the silent movie?
--- Bruce Andriatch
