by Amy Moritz
It started on Facebook as the cold water challenge -- friends challenging other friends to dunk themselves in icy cold water tied into contributions to various charities.
The Women's Basketball Coaches Association took the idea and created a bunch of summer fun on social media.
Coaches and players from around the country are challenging each other in the #ChillinForCharity to raise money for the Kay Yow Cancer Fund.
Here's how it works: Coaches are challenged and they either have to be doused in cold water or donate $250 to the Kay Yow Cancer Fund. If they take the challenge, the person who challenged them has to donate $50. After taking the challenge coaches then challenge someone else. Many of the videos have been posted on the WBCA website along with photos all over Twitter.
"The women's basketball community really comes together behind causes," Niagara coach Kendra Faustin said. "We very competitive on the court, but step away from the court and we're really very good at remembering we're a big community. And this was a lot of fun."
All the Big 4 women's basketball programs took part.