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No pain, no 'Grain': new theater fest launches first ad

"Quixotic" doesn't even begin to describe Neil Wechsler's attempt to launch "Against the Grain," an enormously ambitious outdoor theater project set to debut Wechsler's adaptation of "Faust" next summer at Silo City. "Faustian," though, might be a little more accurate. In any case, Wechsler's big dreams for the incipient project -- for which he intends to recruit actors and creative types from across the Northeast -- are captured pretty well in the festival's first foray into viral marketing. Here's a look at the video, which stars Wechsler as himself and Silo City impresario Rick Smith as the devil:


--Colin Dabkowski


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