Give for Greatness, the arts fundraising organization launched by Artvoice publisher Jamie Moses in the wake of Erie County's 2011 cultural funding crisis, will become part of the Arts Services Initiative.
The merger of the two organizations, funded by a consortium of local foundations known as the Fund for the Arts, will create a new development director position at ASI. It will primarily benefit small cultural organizations and expand G4G's mission to include a larger swath of Western New York.
As the funding crisis of 2011 recedes into memory, ASI board president and MusicalFare Theatre founder Randall Kramer said, "the need for G4G remains as prevalent as ever for small and new organizations, as well as groups in Niagara, Chautauqua, Cattaraugus and Allegany Counties where public sector [support] for the arts is not as strongas it is in Erie."
It's tough to overestimate the importance of a group dedicated to funding new and emerging cultural groups Western New York and Erie County, as the vast majority of public and private funding goes to long-established organizations. Gaining a toe-hold as a new group is remarkably difficult -- a problem this reimagined version of G4G aims to solve.
Since its founding, according to the G4G website, the organization has raised $150,000 for local arts organizations. It was headed for a time by former Studio Arena Theatre director Kathleen Gaffney, who left the organization several months ago.