Great moments in food PR: Paula Deen 'flour in a box'
I get a blizzard of press releases a day, most pitching events or items I would not write about for The News, usually deleted without a second glance.
Then there are the rare ones that make me say "Seriously?" From time to time, I will share press pitches that are remarkable. No editing, as received.
(Monroe, MI) (June 3, 2010) – Quality Food Brands, a wholly-owned subsidiary of Synergy Brands today announced that it expects to introduce a brand new product packaging concept – flour in a box – as the next product in its Paula Deen line of licensed items. The introduction of the two-pound box of flour, which will consist of two one-pound cellophane wrapped packages of flour, in one box, is expected to launch in major retail stores. Flour is always packaged in paper bags and is very messy for both the retailer’s shelves as well as for the consumer’s pantry. Flour is a dusty product and when packed in the usually craft paper bags tends to leak out of the bag and onto the retailers shelves.
By packing two “stay fresh” plastic bags in a box, the Paula Deen product eliminates the mess and also maintains a greater degree of product integrity. The Paula Deen Flour in a Box can be viewed at this link: http://www.qfbi.net/PaulaDeenFlour32oz.pdf As an added bonus, Paula Deen has included two of her popular recipes, which are printed on the back of the package – Paula’s Never Fail Pie Crust and Southern Drop Shortcake Biscuits. The product joins an existing line of cakes, cookies, breads, packaged meals and spices that are being sold under the Paula Deen brand and are manufactured by Quality Food Brands. Synergy Brands, through its subsidiaries, sells both proprietary and private label items through brand diversification as well as the addition of the Paula Deen label.
Then there are the rare ones that make me say "Seriously?" From time to time, I will share press pitches that are remarkable. No editing, as received.
Whether they inspire Deep Thoughts on the state of American foodways is entirely up to you.
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Quality Food Brands to Expand Paula Deen Line with New Concept "Flour in a Box" to Debut in Retail Stores in Late Summer(Monroe, MI) (June 3, 2010) – Quality Food Brands, a wholly-owned subsidiary of Synergy Brands today announced that it expects to introduce a brand new product packaging concept – flour in a box – as the next product in its Paula Deen line of licensed items. The introduction of the two-pound box of flour, which will consist of two one-pound cellophane wrapped packages of flour, in one box, is expected to launch in major retail stores. Flour is always packaged in paper bags and is very messy for both the retailer’s shelves as well as for the consumer’s pantry. Flour is a dusty product and when packed in the usually craft paper bags tends to leak out of the bag and onto the retailers shelves.
By packing two “stay fresh” plastic bags in a box, the Paula Deen product eliminates the mess and also maintains a greater degree of product integrity. The Paula Deen Flour in a Box can be viewed at this link: http://www.qfbi.net/PaulaDeenFlour32oz.pdf As an added bonus, Paula Deen has included two of her popular recipes, which are printed on the back of the package – Paula’s Never Fail Pie Crust and Southern Drop Shortcake Biscuits. The product joins an existing line of cakes, cookies, breads, packaged meals and spices that are being sold under the Paula Deen brand and are manufactured by Quality Food Brands. Synergy Brands, through its subsidiaries, sells both proprietary and private label items through brand diversification as well as the addition of the Paula Deen label.
