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Artisanal food center Mercado Revolution takes Indiegogo route after Kickstarter drive falls short

By Andrew Z. Galarneau

After seeing its $150,000 Kickstarter pledge drive reach about three-fifths of its goal, Mercado Revolution is not giving up. Organizers have downsized its fundraising goal and relaunched it as an Indiegogo campaign.

Pledges will go to the project whether it reaches its $70,000 goal or not. It probably will, since by Monday, it had reached about $40,000, with 10 days left.

Proposed as a gourmet food court populated by local artisanal foodmakers and local restaurants, Mercado Revolution was announced with a Kickstarter funding invitation March 4. Before time ran out, 425 backers pledged $89,780 of its $150,000 goal.

Local partners announced so far include Lloyd taco trucks, Lake Effect Ice Cream, The Pasta Peddler, and The Bavarian Nut Company. Plans also include a pastry shop by Chef Monica Amtower, formerly of The Inn at Little Washington and Cafe Boulud, said Mercado spokeswoman Nanette Tramont. Local blogger Alan Bedenko said he will be part of an authentic Neapolitan pizza effort.

Creator Jeremy Horwitz plans to use the pledges as “initial seed money that will be combined with owner funding and funding from equity backers and banks to reach the total cost of the project, which is estimated at between $1 million and $1.5 million,” said Tramont.

email: agalarneau@buffnews.com

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Food and Drink
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