Unlike its monthlong Kickstarter campaign that fell well short of its $150,000 goal, Mercado has raised more than $63,000 toward its new $70,000 objective in fewer than 10 days.
According to the fundraiser page for Mercado, which intends to be a "revolutionary" market headlined by nationally acclaimed chef Scott Kollig and supported by hand-picked vendors such as Lloyd Taco Trucks, the initiative remains $6,709 short of its goal with less than two days to go.
Reaching the financial goal isn't of paramount importance with this Indiegogo campaign, however, as Mercado will keep the money raised regardless of whether $70,000 is eclipsed by 11:59 p.m. on April 16 - the chief difference between the Kickstarter and Indiegogo platforms.
As News Food Editor Andrew Galarneau explained earlier this month, Mercado - the brainchild of Jeremy Horwitz, a former Buffalo food blogger - will use the crowd-sourced money as "seed money" that will be pooled together with sums from other sources to satisfy the project's total cost, which Mercado publicist Nanette Tramont expects to range between $1 million and $1.5 million.
Major questions remain unanswered, though, which lends intrigue to the closing days of the campaign.
Will the local vendors remain as eager to be involved once the second fundraiser concludes? Will Mercado scale down its project since raising the original goal of $150,000 appears unattainable?
- Ben Tsujimoto