What works: UB professor recaps Super Bowl ads
AMHERST -- Advertisers have found a template that works for Super Bowl ads, and those that stuck with that formula won out.
Babies, animals and humor were common themes in ads that struck home with consumers, said Charles Lindsey, assistant professor of marketing at UB's School of Management.
"If you look at the bottom 20 ads," Lindsey said today, "only about two or three explicitly attempted to use humor."
Among the winning brands, according to Lindsey, were Snickers, Doritos and Bud Light.
Here, Lindsey discusses what worked and what didn't Sunday night.
-- Denise Jewell Gee
