Looks like some savvy marketing company has found yet another way to sell cosmetics to macho men.
Natural cosmetic company Pencil Me In is hoping to take guyliner to a whole new level with Graff*Etch. With it, tough guys who shave patterns into their hair can "set it off" with a bit of added color using Pencil Me In eyeliner. The effect comes out like this:
Each pencil retails for $6.99. Can you see this catching on anytime soon?
---Samantha Maziarz Christmann