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Attractive sales reps keep some customers away


If salespeople are too good looking, some of us just won't give them our money.

That's what PhD student Bianca price found in a University of South Australia published in the Journal of International Business and Economics. A behavioral study of female shoppers aged 18 to 26 found women were less likely to buy merchandise from women they deemed better looking than themselves.

Apparently, females are biologically wired to see attractive women as a threat to their viability. Does this ring true with you? Do the looks of sales staff affect your buying habits in any way?

---Samantha Maziarz Christmann


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