Score another one for Big Brother.
According to a Wall Street Journal article, a new series of digital signs contain tiny cameras which capture images of people walking by in crowded places such as airports and shopping centers. That footage is synced up with a software program that scans it to determine shoppers' gender and age. Though not 100 percent accurate, the program zeroes in on age within a 10-year range.
That information can then be used to determine when and where certain demographics pass by in order to better target advertising, according to the program's developers at the Japanese company NEC Electronics Corp.
---Samantha Maziarz Christmann
taggedCurrent Affairs | Marketing