Two years ago, Joe's Crab Shack celebrated its grand opening by giving away a year of free crab dinners to the first 100 diners through the door. The promotion drew 200 people to the Maple Road store in Amherst, some of whom camped out overnight to increase their chances of winning.
For its second anniversary Thursday, the Houston-based chain restaurant is trying to recapture the same excitement. The first 100 people in line will win one free crab bucket per month for a year. Doors open at 11 a.m.
For the rest of the day, diners at the restaurant can enter to win free crab dinners for life. One lifetime winner will be chosen and surprised Publisher's Clearinghouse-style August 14.
---Samantha Maziarz Christmann