Last year, deep discounter Walmart responded to consumer spending cutbacks by offering a line of more affordable toys in time for the holiday season. It put 10 different toys on its shelves, for which it charged $10 apiece. Following the success of that strategy, the chain announced it will do it again this year. Only this time around, it's bumping up the offering to 100 toys at the $10 price point.
Included in the list of toys are brands such as Barbie, Tonka, LEGO and Transformers, as well as popular board games such as Monopoly and Connect Four. Some of the toys will be specially produced to fit the $10 mark, others are already on shelves and will take a price cut of up to 50 percent.
In addition, Walmart said it will match any price advertised elsewhere for less than $10.
---Samantha Maziarz Christmann
