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Schultz to become schools' PR chief

By Jill Terreri

Lorey Schultz, deputy director of Mayor Byron Brown's Communications Department, is leaving to become the chief of public relations for the Buffalo Public School District. 

Schultz, 49, starts on Monday, and will report to Superintendent Pamela C. Brown, she said in an interview today. 

She said she was approached about the school district job in July, and is anxious to hit the ground running. She will be responsible for the district's interactions with reporters and its communications with parents and students. 

"My goal is to have good, honest, open communication," she said. 

Schultz will have plenty to do. Her appointment comes at a time when the district has been criticized repeatedly by the state's top education official, Commissioner John King, which has precipitated speculation about a state takeover of the district. The district's low graduation rates and number of low-performing schools has contributed to its problems. The district's problems are not strictly academic, as it has been criticized for not being transparent with the public about its activities.  

Schultz left WIVB-TV, where she was a news reporter, and joined Brown's staff in October 2011. 

Schultz did most of the writing that came out of the mayor's office, and organized news conferences and appeared on the government access channel, where she moderated CitiStat meetings and hosted "Inside City Hall," which features Brown. She also kept track of projects in city departments that were of public interest and organized communications for major events, such as the mayor's State of the City address. 

“Lorey did a great job, this is a good opportunity for her and we wish her all the best,” Mayor Brown said through a spokesman.

Her 18-year career in radio and television in Buffalo, and nearly two years in public relations for the city, helped prepare her for the school district job, she said. 

Schultz's salary will be $115,000. She currently makes $81,000.

"I will work so hard to make myself worth every penny of that," Schultz said. "I don't take that lightly."  

Schultz, who lives in North Buffalo and has two children, said she is preparing to be an empty-nester next year, as her daughter is college-bound, and said she is ready for the challenge. 

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About Politics Now

Robert J. McCarthy

Robert J. McCarthy

A native of Schenectady, Robert J. McCarthy came to The Buffalo News in 1982 following a six-year stint at the Olean Times Herald. He is a graduate of St. Bonaventure University, and has been covering local, state and national politics since 1992.

Tom Precious

Tom Precious

Tom Precious joined The Buffalo News in 1997 as bureau chief at the state Capitol, where he covers everything from statewide politics and state government fiscal affairs to health care, environmental and municipal government matters. Prior to The News, he worked for news outlets in Albany and Washington, DC.

Jill Terreri

Jill Terreri

Jill Terreri is an Amherst native and has covered politics and government in upstate New York since 2003. She joined The Buffalo News in 2012 and covers City Hall.

@jillterreri |

Jerry Zremski

Jerry Zremski

Jerry Zremski, The Buffalo News Washington bureau chief, has reported from the nation's capital since 1989 after joining The News as a business reporter in 1984. A graduate of Syracuse University, Zremski is a former Nieman fellow in journalism at Harvard University. In 2007, he served as president of the National Press Club.

@JerryZremski |