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'I LOVE NY,' with a twist

By Tom Precious

ALBANY -– Don’t know what to get that relative who moved to North Carolina? Deciding between a scarf and socks for your kid for Christmas? New York State has the answer: I LOVE NY gear.

Gov. Andrew M. Cuomo announced today the launch of an online store -– www.ILoveNY.com – that will offers some twists on the original I LOVE NY logo. For $24.95, you can buy an I LOVE NY T-shirt where the LOVE heart logo is replaced with a Buffalo using the Buffalo Bills vintage 1962 graphic. [It’s the one item for sale with a shout-out to the Buffalo football team.]

Other items -– with logos featuring images of a racehorse, a sailboat, a wine glass, a fish or any number of activities with some sort of New York tourism angle -- include mugs, magnets, pins and vinyl totes. An assortment of I LOVE LGBT gear is also for sale. A messenger bag, at $34.95, appears to be the most expensive item.

Officials are calling it "The Collection."

The Bills T-shirts was approved through a licensing deal by the team and the NFL.

"The Buffalo Bills management asked the league to be a part of the I LOVE NY logo campaign, and we thought it was a great way for Buffalo Bills fans to combine their love of the team and their affection for the great state of NY," said Leo Kane, the NFL’s senior vice president of consumer brands, in a statement released by the governor’s office.

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About Politics Now

Robert J. McCarthy

Robert J. McCarthy

A native of Schenectady, Robert J. McCarthy came to The Buffalo News in 1982 following a six-year stint at the Olean Times Herald. He is a graduate of St. Bonaventure University, and has been covering local, state and national politics since 1992.

[email protected]


Tom Precious

Tom Precious

Tom Precious joined The Buffalo News in 1997 as bureau chief at the state Capitol, where he covers everything from statewide politics and state government fiscal affairs to health care, environmental and municipal government matters. Prior to The News, he worked for news outlets in Albany and Washington, DC.

[email protected]


Jill Terreri

Jill Terreri

Jill Terreri is an Amherst native and has covered politics and government in upstate New York since 2003. She joined The Buffalo News in 2012 and covers City Hall.

@jillterreri | [email protected]


Jerry Zremski

Jerry Zremski

Jerry Zremski, The Buffalo News Washington bureau chief, has reported from the nation's capital since 1989 after joining The News as a business reporter in 1984. A graduate of Syracuse University, Zremski is a former Nieman fellow in journalism at Harvard University. In 2007, he served as president of the National Press Club.

@JerryZremski | [email protected]

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