Had he been genuine, Erie County Executive Mark C. Poloncarz's announcement this morning that he was contemplating a plan to sell the naming rights to county buildings and facilities as a means of generating revenue and building the county's "brand" would have been one heck of a story.
In its apparent earnestness, it appeared as if the bigger story was going to be that the county executive had, um, lost it.
Alas, it was just a prank that he and spokesman Peter Anderson cooked up to play on unsuspecting local media types who tend to take the daily press releases they receive from the county executive's office fairly seriously.
It is April 1st or April Fools Day, after all.
Admittedly, Poloncarz and company had our goat for maybe a minute. That is, until we got to section of the release where the county executive expressed his vision of "national companies paying the county millions of dollars to advertise their products on big, brightly-lit signs across our community," and exchanging the Rath Building's name for the Cellino and Barnes Building.