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Poloncarz pranks media on April Fools Day

Had he been genuine, Erie County Executive Mark C. Poloncarz's announcement this morning that he was contemplating a plan to sell the naming rights to county buildings and facilities as a means of generating revenue and building the county's "brand" would have been one heck of a story.

In its apparent earnestness, it appeared as if the bigger story was going to be that the county executive had, um, lost it.

Alas, it was just a prank that he and spokesman Peter Anderson cooked up to play on unsuspecting local media types who tend to take the daily press releases they receive from the county executive's office fairly seriously.

Good one.

It is April 1st or April Fools Day, after all.

Admittedly, Poloncarz and company had our goat for maybe a minute. That is, until we got to section of   the release where the county executive expressed his vision of "national companies paying the county millions of dollars to advertise their products on big, brightly-lit signs across our community," and exchanging the Rath Building's name for the Cellino and Barnes Building.

http://www2.erie.gov/exec/index.php?q=040114-erie-county-sell-naming-rights-county-buildings-facilities

       

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Robert J. McCarthy

Robert J. McCarthy

A native of Schenectady, Robert J. McCarthy came to The Buffalo News in 1982 following a six-year stint at the Olean Times Herald. He is a graduate of St. Bonaventure University, and has been covering local, state and national politics since 1992.

rmccarthy@buffnews.com


Tom Precious

Tom Precious

Tom Precious joined The Buffalo News in 1997 as bureau chief at the state Capitol, where he covers everything from statewide politics and state government fiscal affairs to health care, environmental and municipal government matters. Prior to The News, he worked for news outlets in Albany and Washington, DC.

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Jill Terreri

Jill Terreri

Jill Terreri is an Amherst native and has covered politics and government in upstate New York since 2003. She joined The Buffalo News in 2012 and covers City Hall.

@jillterreri | jterreri@buffnews.com


Jerry Zremski

Jerry Zremski

Jerry Zremski, The Buffalo News Washington bureau chief, has reported from the nation's capital since 1989 after joining The News as a business reporter in 1984. A graduate of Syracuse University, Zremski is a former Nieman fellow in journalism at Harvard University. In 2007, he served as president of the National Press Club.

@JerryZremski | jzremski@buffnews.com

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