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New ESG unveils new logo; dates set for 2013


The rebirth of the Empire State Games has a new logo to go along with the renewed effort to bring the Games back in 2013.

The Empire State Sports Foundation, the Rochester-based nonprofit which announced last November it reached an agreement with the state to take over the event, issued a press release with its new logo.

The most significant developments to me are:

* We have dates: July 24-28, 2013. The Games, as previously announced by the foundation, are planned for Rochester.

* The foundation is meeting with the six regional directors this weekend, in Rochester.

* The foundation states it has committments from "local colleges and universities" pledging "housing, facilities and more."

* The foundation also states that it has "solidified partnerships for traditional, digital and social marketing and sponsorship fulfillment."

Sounds like decent progress with 16 months to go. I'm hoping to have more -- including more specifics on which colleges and sponsors have signed on -- next week based on this weekend's meetings.

* * *

Here is the complete text from the press release:

The Empire State Sports Foundation unveils a new logo for the Empire State Games, slated for July 24 – 28, 2013 in Rochester.

“With all the support we’re receiving from across the state, we’re absolutely excited about making this event a part of our athletic culture again, says Scott Bell, COO of the Fairport-based foundation. “And the new logo embodies that commitment and energy. Games on!”

Many athletes, sponsors, and sports enthusiasts with ties to the Games are showing strong support for the return of the event. Even local colleges and universities are getting in the spirit, committing to housing, facilities and more for the athletes and events.

“We’re also pleased to have the Monroe County Sports Commission developing and working closely with our Local Organizing Committee,” says Bell. “Their experience with the Games in the past is such a huge resource for us.”

The foundation has solidified partnerships for traditional, digital and social marketing and sponsorship fulfillment and is developing a State-wide awareness campaign to help promote the Games in schools, as well as in wider public circles.

“Social Media will play a huge role in our communications,” says Vince Hope, Foundation president. “We will be part of the conversation again. Our goal is to reach every household in the State of New York, giving our competitive athletes a platform to compete and an experience that all New York Citizens can cheer for.”

Additionally, the foundation is running a “Friends of the Empire State Games” fundraising campaign. An annual initiative focused on keeping the cost for every athlete to a single low entry fee.

“We want the athletes to be able to enjoy what could be the single-best athletic event of their amateur careers,” says Hope. “They give their all, we’re rallying the community to give theirs as well.”

With the majority of marketing and logistics underway, the foundation is meeting with all six Empire State Games Regional Directors this weekend in Rochester to solidify the operations, games design, and determine host cities for future events.

---Keith McShea

(@KeithMcSheaBN on Twitter)

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About Prep Talk

Keith McShea

Keith McShea

Keith McShea has covered high school sports at The News since his hiring in 1999. The 1995 University at Buffalo graduate and Long Island native (North Babylon Bulldogs) covers — and live blogs — everything from scrimmages to state championships & helps head The News' All-Western New York selections.

@KeithMcSheaBN |