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10-year snapshot of how Forbes values Buffalo Bills

By Tim Graham

After posting this afternoon's item on Forbes magazine's annual report of the 50 most valuable sports franchises, some readers asked how much the Buffalo Bills have fluctuated over the years.

Here is the ledger from Forbes (with NFL rank) and a link to each capsule:

2011 -- $792 million (29th)
2010 -- $799 million (28th)
2009 -- $909 million (26th)
2008 -- $885 million (27th)
2007 -- $821 million (27th)
2006 -- $756 million (25th)
2005 -- $708 million (25th)
2004 -- $637 million (24th)
2003 -- $564 million (26th)
2002 -- $458 million (25th)

Based on past practice, Forbes should release its 2012 NFL valuations within the next couple months.

The Bills' valuation for 2011 was their lowest since 2006 and the league ranking was their worst over the past decade.

This takes into account the sweetheart $78 million Toronto deal that might not be nearly as lucrative when it's renewed. Both sides have acknowledged lower ticket prices in the Rogers Centre are necessary for the series to gain traction and announced last week prices for this year's game have been slashed an average of 35 percent.

The Forbes estimations underscore the Bills' decision to stick with the NFL's old blackout policy rather than adopt the relaxed guidelines that allow teams the option to sell as few as 85 percent of their non-premium tickets and still show their games on local television.

Forbes' data and calculations suggest the Bills are near the bottom financially and slipping at a time when Los Angeles is eager for a team or two. The Bills must maximize revenues and protect their precious season-ticket holders as much as they can.

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About Press Coverage

Tim Graham

Tim Graham

Tim Graham returned to The Buffalo News in 2011 after covering the NFL for three years at ESPN and for one year at the Palm Beach Post. Before that, the Cleveland native spent seven seasons on the Buffalo Sabres beat for The News and was president of the Boxing Writers Association of America.

@ByTimGraham | tgraham@buffnews.com


Mark Gaughan

Mark Gaughan

Buffalo native Mark Gaughan started working at The News in 1980 and has been covering the Bills exclusively since 1992. He is a former president of the Pro Football Writers of America, and he is a member of the Pro Football Hall of Fame selection committee.

@gggaughan | mgaughan@buffnews.com


Jay Skurski

Jay Skurski

Jay Skurski joined The News in January 2009. The Lewiston native attended St. Francis High School before graduating from the University of South Florida. He writes a weekly Fantasy column in addition to his beat writing duties.

@JaySkurski | jskurski@buffnews.com

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