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Mario Williams' 'MariO's' cereal hits store shelves


By Jay Skurski

First there was Kelly Krunch. Then came Flutie Flakes and T.O's. Now it's MariO's, a new honey nut toasted oats cereal featuring a screaming Mario Williams on the box.

The Buffalo Bills' defensive end debuted the cereal this morning at a press conference at a West Seneca Tops location. The cereal is available at all area Tops, as well as online at, the Pittsburgh-based company that previously made cereals for Doug Flutie and Terrell Owens during their time in Buffalo.

All of the proceeds from the sales of the cereal with be donated to Carly's Club.

“The biggest thing is not being on the cereal box, it’s the opportunity and the chance to give back to those who need help,” Williams said at the press conference, according to the Associated Press. “My father was actually diagnosed two years ago with colon cancer, so I definitely know what it’s like to go through with a family member having cancer.”

The Bills' official website,, has a video of the press conference.

(Photo: Associated Press)

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About Press Coverage

Tim Graham

Tim Graham

Tim Graham returned to The Buffalo News in 2011 after covering the NFL for three years at ESPN and for one year at the Palm Beach Post. Before that, the Cleveland native spent seven seasons on the Buffalo Sabres beat for The News and was president of the Boxing Writers Association of America.

@ByTimGraham |

Mark Gaughan

Mark Gaughan

Buffalo native Mark Gaughan started working at The News in 1980 and has been covering the Bills exclusively since 1992. He is a former president of the Pro Football Writers of America, and he is a member of the Pro Football Hall of Fame selection committee.

@gggaughan |

Jay Skurski

Jay Skurski

Jay Skurski joined The News in January 2009. The Lewiston native attended St. Francis High School before graduating from the University of South Florida. He writes a weekly Fantasy column in addition to his beat writing duties.

@JaySkurski |