By Mark Gaughan
The Bills and owner Ralph C. Wilson Jr. announced they will buy up whatever tickets remain for Sunday's home game against the Cincinnati Bengals to guarantee it will be shown on local television.
The move prevents the Bills from being the first team in the NFL this season to have a game blacked out. It looks like San Diego will see its home game against Indianapolis on Monday night blacked out. The Chargers have more than 9,000 tickets remaining and have said a blackout is very likely.
The Bills announced Wednesday morning that about 7,000 tickets were left for the Bengals game and about 5,300 on Thursday.
“Mr. Wilson has generously guaranteed the purchase of the remaining tickets for this weekend’s game,” said Bills President and CEO Russ Brandon. “Through their energy and enthusiasm, our fans create an unparalleled home field advantage. It’s great to share that experience with the entire region.”
The game will be shown locally on Channel 4. Tickets still are available at the team's box office.
When teams buy up tickets, they have to cover the cost of the revenue that they share with the visiting team. That's 34 percent of the ticket revenue. Depending on the value of the tickets that remained and the number remaining, that means the Bills committed to a little more than $100,000 in guaranteeing the sellout.