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Sabres inadvertently scoop Senators on new jersey

The Ottawa Senators have been working hard on a third jersey, designing one to reflect their heritage. They have a big unveiling set for Oct. 1, and they've been building interest in the event.

Then the Sabres Store put the jersey on its rack.

The Senators sent out a release today confirming that their new jersey was prematurely released in Buffalo. Photos had shown up on the Internet, and the Sens said the jersey was mistakenly sent by Reebok to the retailer prior to its official release.

“While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive,” said Jeff Kyle, Senators vice president of marketing. “We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed.

“We have spent over two years developing this uniform and one of the most interesting aspects is that we did it in conjunction with a Senators fan. We look forward to telling the story of how a fan helped us develop a uniform that incorporates elements of the early Senators teams into what we feel will become a truly iconic symbol of Senators hockey."

---John Vogl

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John Vogl

John Vogl

John Vogl has been covering the Sabres since 2002-03, an era that has included playoff runs, last-place finishes and three ownership changes. The award-winning writer is the Buffalo chapter chairman for the Professional Hockey Writers’ Association.

@BuffNewsVogl | [email protected]

About Sabres Edge


Mike Harrington

Mike Harrington

Mike Harrington, a Canisius College graduate who began his career as a News reporter in 1987, has been covering the Buffalo Sabres since 2007. He is a member of the Professional Hockey Writers' Association and can vouch that exposed flesh freezes instantly when walking in downtown Winnipeg in January.

@BNHarrington | [email protected]


Amy Moritz

Amy Moritz

Amy Moritz, a native of Lockport, has a bachelor’s degree in journalism/mass communication from St. Bonaventure University and a master’s degree in humanities from the University at Buffalo. An endurance athlete, she has completed several triathlons, half marathons and marathons.

@amymoritz | [email protected]

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