By John Vogl
When the Sabres rolled out radically different jerseys in 2006, fans didn't really like the "slug" design. It didn't stop them from buying them, though, as the Sabres dominated the sales chart on NHL.com.
A redesign failed to work this time.
The Sabres rolled out new third jerseys this season, and they were met with insults and sales apathy. Dubbed the "Turd Burger" after Sabres President Ted Black said he'd put them on a bun and eat them if sales failed, the dual-colored sweaters failed to make the Top 25 on Shop.NHL.com, according to the league's media relations department.
While the jersey itself failed to capture the fans' imagination and pocketbooks, sales were also doomed by a lack of stars in Buffalo. Chris Drury, Daniel Briere, Ryan Miller and Maxim Afinogenov were among those who had legions of jersey-buying faithful in 2006-07, when the Sabres went to the Eastern Conference finals for a second straight time. The key players in Buffalo this season were Miller, Steve Ott and Thomas Vanek, but it was clear they wouldn't be with the rebuilding organization for long. Fans had no clear-cut favorite to put on their back for the long term.