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Turd Burger can't match the Slug as Sabres fail to crack Top 25 in jersey sales on NHL website

By John Vogl

When the Sabres rolled out radically different jerseys in 2006, fans didn't really like the "slug" design. It didn't stop them from buying them, though, as the Sabres dominated the sales chart on NHL.com.

A redesign failed to work this time.

The Sabres rolled out new third jerseys this season, and they were met with insults and sales apathy. Dubbed the "Turd Burger" after Sabres President Ted Black said he'd put them on a bun and eat them if sales failed, the dual-colored sweaters failed to make the Top 25 on Shop.NHL.com, according to the league's media relations department.

Jerseys

While the jersey itself failed to capture the fans' imagination and pocketbooks, sales were also doomed by a lack of stars in Buffalo. Chris Drury, Daniel Briere, Ryan Miller and Maxim Afinogenov were among those who had legions of jersey-buying faithful in 2006-07, when the Sabres went to the Eastern Conference finals for a second straight time. The key players in Buffalo this season were Miller, Steve Ott and Thomas Vanek, but it was clear they wouldn't be with the rebuilding organization for long. Fans had no clear-cut favorite to put on their back for the long term.

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John Vogl

John Vogl

John Vogl has been covering the Sabres since 2002-03, an era that has included playoff runs, last-place finishes and three ownership changes. The award-winning writer is the Buffalo chapter chairman for the Professional Hockey Writers’ Association.

@BuffNewsVogl | jvogl@buffnews.com

About Sabres Edge


Mike Harrington

Mike Harrington

Mike Harrington, a Canisius College graduate who began his career as a News reporter in 1987, has been covering the Buffalo Sabres since 2007. He is a member of the Professional Hockey Writers' Association and can vouch that exposed flesh freezes instantly when walking in downtown Winnipeg in January.

@BNHarrington | mharrington@buffnews.com


Amy Moritz

Amy Moritz

Amy Moritz, a native of Lockport, has a bachelor’s degree in journalism/mass communication from St. Bonaventure University and a master’s degree in humanities from the University at Buffalo. An endurance athlete, she has completed several triathlons, half marathons and marathons.

@amymoritz | amoritz@buffnews.com

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