"30 Rock" star Alec Baldwin is showing up on TV in an unlikely spot -- in ads for Wegmans.
The actor in May made an appearance on "The Late Show With David Letterman," when he mentioned his mother didn't want to move from Central New York to California because she didn't want to leave Wegmans behind.
In this Wegmans video, Danny Wegman explains how Baldwin got so much response from his comments on Facebook about his mother's attachment to the store, that Baldwin called Danny Wegman and offered to shoot an ad for them.
In one of the ads, he talks about the high price of coffee in New York City. And we know how he feels about coffee.
-- Matt Glynn