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Mattel wins big

Mattel Inc., parent company of East Aurora-based Fisher-Price, took home the big prize at this weekend's 11th annual Toy of the Year Awards, held in conjunction with the American International Toy Fair in New York City. Mattel's Sing-a-ma-jigs received Toy of the Year honors, as well as Preschool Toy of the Year and Innovative Toy of the Year.

Sing-a-ma-jigs are dolls that chatter, sing or harmonize with each other.   (They were apparently not up for a Grammy.)



And what would a blog post about the toy industry be without this scene from "Big":


-- Matt Glynn

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