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Super Bowl ads good for local affiliate

From Business Today:

CokeAd

During the Super Bowl, all eyes may be on the national commercials that spend millions of dollars to air their ads in front of the the large, diverse audience the football game brings. But local NBC affiliate WGRZ was much more interested in what local advertisers were doing. That's because they were alloted enough time to air about 15 commercials during the game, selling the slots to local advertisers for an estimated $12,000 to $17,000 apiece.

Homesales

Home sales increased in December. Sales rose 4.2 percent to 774 in December from 743 during the same month the previous year. Sales were up 10.4 percent from November's 701 sales, making it the largest December number since the glory days of 2006 and 2007. Newly listed sales were up 13 percent. The positive sales results are being attributed to the region's stretch of unseasonably mild weather.    

AstronicsAssemblers

Profits were up at Astronics Corp. during the fourth quarter.  Profits rose 16 percent to $5.2 million, or 40 cents per share, from $4.5 million, or 35 cents per share, a year ago. The increase is attributed to strong growth in the company's aircraft cabin electronics sales. That strength offset losses in the company's test systems business. Astronics Corp. is an East Aurora-based maker of aircraft lighting and electronics products.

 Who is getting hired, promoted and honored?

Here is one of the only local ads local advertising representatives found memorable:

 

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Advertising | Housing market | Media | Real Estate | Sports
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