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Movie and a cocktail, anyone?

Amc

How would you like to order dinner and a martini next time you're out at the movies?

In an attempt to win back theater-goers who have abandoned outings to the movie theater in favor of watching newly released films on their giant flat screen TVs at home, AMC Theatres is trying out a new concept that gives patrons a luxury dinner-and-a-movie experience.

The movie theater chain has started construction on the first of the new-concept theaters in Marina Del Rey, Calif. which is slated to open in November.

Here's more from AMC:

Food

AMC Marina 6 will offer six Cinema Suites auditoriums, which combine restaurant cuisine and cocktails, the ultimate comfort of luxury recliners, and AMC’s noted immersive theatre experience.

Guests will enjoy restaurant-style dining combined with the most current movies, presented in the immersive, big-screen viewing environment of an AMC theatre. Moviegoers will have the opportunity to order from an extensive menu of appetizers, sandwiches, entrees, desserts, beer, wine and cocktails, as well as traditional theatre concessions. The renovated auditoriums will also feature spacious, comfortable seating and service at the push of a button.

The AMC Dine-In Theatres Cinema Suites concept will be available in all six auditoriums:

Cinema Suites®

  • Premium, upscale dining
  • Reserved seating in power recliners
  • 7.5 feet of row spacing
  • A personal call button that discreetly alerts a server
  • A wide variety of alcoholic and non-alcoholic specialty drinks, beer and wine
  • Guests must be at least 21 years old

For more information about the AMC Dine-In Theatres experience, visit dinein.amctheatres.com.

tagged

Film | Food and Drink | Innovation
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