What is it about Wegmans? The Rochester-based grocer doesn't take long to make an impression, that's for sure.
Northborough, Mass., got its first Wegmans supermarket just last fall, but already, the advanced drama class at the town's Algonquin Regional High School has written and performed a musical about it.
Wegmans officials have said they are flattered by the attention and recently gave the school a small thank you.
"This morning, Bill Congdon made a special visit to the drama class at Algonquin Regional High School. The New England division manager for Wegmans Food Markets was there to thank the class for its recent performance of 'Wegmans … the Musical'.
In addition to bringing bagels and cream cheese, donuts, and juice, Congdon surprised everyone at the school by presenting a one-time scholarship certificate of $1,000. 'The students did such a fantastic job of learning about our company, observing what we do, and then telling the story on stage. We wanted them to know that we appreciate their hard work and are honored that they chose us as their subject,' said Congdon," reads a press release on the company's Web site.
Seriously? After all that, they throw the kids some bagels? You'd think they'd at least get a sushi platter or something. And a $1,000 scholarship? That ought to cover a graphing calculator or two. The story of this school's musical, which was like a live-action love letter to the company, got picked up by every news outlet from CNBC to Huffington Post. You can't buy that kind of publicity.