Seth Godin, a marketing blogger, author and entrepreneur, discussed the “connection economy,” the value of taking chances and the need to avoid being average today at the Burchfield Penney Art Center.
Godin's talk to about 170 professionals was hosted by the Advertising Club of Buffalo. The Buffalo native spoke for an hour and took questions afterward from the audience and Ad Club President Charlie Fashana.
His wide-ranging talk included references to Betty Crocker, cosmonaut Yuri Gagarin, architect Frank Lloyd Wright, the myth of Icarus and Daedalus, singer Bob Marley and the FarmVille social media game.
-- Stephen T. Watson