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HealthNow names new CEO

David W. Anderson, former CEO of a Southern California health insurer, has been named president and CEO of HealthNow New York, the parent company of BlueCross BlueShield of WNY.

Anderson, 59, was CEO of UnitedHealthcare’s (UHC) Southern California Health
Plan, based in Cypress, Calif. for the past seven years.

He was unanimously selected for the HealthNow leadership position after a
five-month search and hiring process. He starts officially July 31.

Anderson started as a health insurance  broker in 1980 after graduating
from Indiana University’s Kelley School of Business with a B.S. in Finance.

A Fort Wayne, Ind , native, Anderson was senior vice president and chief sales officer of Health Net of California from 2003-06; senior vice president for PPO products at Health Net Life Insurance Co. from 2001- 03; and president of Health Net Dental and Vision Cos. in 2000-02.

Thomas J. Hook, chairman of the HealthNow board of directors, said the search involved hundreds of applicants and recruits, including internal candidates.

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