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Survey: Quality, not price, drives workers' health insurance choices

The quality of coverage is more a more important factor than the cost of that coverage for employees making decisions about their health insurance, according to a survey by Liazon Corp., the Buffalo-based health-benefits exchange company.

Fifty-three percent of the employees surveyed said they selected plans that provided the proper level of coverage, more than twice the 23 percent who said they chose plans that promised lower costs.

They are the key findings of an online survey of employees and employers that use Liazon's Bright Choices exchange, an online marketplace designed to help employers save money on health care costs and set predictable budgets while giving consumers more choices.

The survey also found that 63 percent of employees who shopped for insurance on the Bright Choices exchange felt more aware of the costs of their health care than before using the exchange, and 60 percent felt more engaged in decisions about their medical care.

The survey was conducted last summer by Phoenix Marketing International on behalf of Liazon, which released the results Tuesday.

---Stephen T. Watson

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