Beyonce, Lady Gaga and Taylor Swift led the Grammy Awards on CBS Sunday to a huge local ratings increase from the 2009 show despite airing opposite the Pro Bowl on ESPN.
The Grammys had a 15.8 rating on WIVB-TV, the local CBS affiliate. That is about 25 percent higher than the 12.0 rating the program averaged a year ago locally.
The AFC's 41-34 victory over the NFC in the Pro Bowl had an 8.1 local rating on cable's ESPN. It was the first time the game was played before the Super Bowl. In 2009, the Pro Bowl averaged a 9.6 rating on NBC. But it is difficult to make fair comparisons since NBC is a broadcast network and the Pro Bowl was played Feb. 8, 2009 after the Super Bowl.
And nationally, the story was different. The Pro Bowl had a 7.1 rating and 12.3 million viewers, up 40 percent from a year ago. It was the most-watched All-Star game in cable history and the highest-rated and most-watched Pro Bowl since the 1999-2000 game carried by ABC, a broadcast network.
-- Alan Pergament