Sunday night's telecast of the 82nd annual Academy Awards show was a local ratings success on Channel 7, the local ABC affiliate. But many viewers went to bed rather than wait for the big awards to be given out.
The program averaged a 26.3 rating -- representing 26.3 percent of area households -- from 8:30 p.m. through 11:30 p.m. The rating dipped to a 24.0 from 11:30 p.m. to midnight, when all the big awards were given out and "The Hurt Locker" was named best picture. The Buffalo rating was in line with the 26.5 average overnight rating for 65 metered markets.
By comparison, the 2009 telecast -- when "Slumdog Millionaire" was named best picture -- averaged a 20.7 rating locally. In other words, ratings were up about 25 percent locally from a year ago.
The relatively low local and national ratings for the 2009 telecast led to some changes in this year's format, most notably by expanding the number of films nominated as best picture from five to 10.
-- Alan Pergament