By Alan Pergament
This is what I'm thinking:
The warnings heard during breaks in Channel 4 newscasts that Western New Yorkers could lose CW23 programming on WNLO-TV if LIN Media doesn't strike a deal with Time Warner Cable by 5 p.m. Friday to carry both of its stations are almost as funny as anything on "The Big Bang Theory."
That's because CW prime time programming attracts very few viewers here. During the May sweeps, the CW averaged less than a 1 rating on WNLO-TV in prime time. On some nights, the rating hit as low as .2 (that's a point 2).
Amazingly, the poor lead-in hasn't hurt Channel 4's 10 O'Clock News on WNLO. The rating for the newscast anchored by Don Postles was higher this May than it was in May of 2012 even though Channel 2's 10 p.m. newscast is a stronger competitor after moving from little-watched WNYO to Fox affiliate WUTV.
Unless there is a last-minute surprise, my spies are telling me that independent station WBBZ-TV is expected to be awarded the broadcast rights of the Buffalo Bills game with Cleveland on Thursday, Oct. 3 from The NFL Network after bidding more than twice what rival stations bid for the game. WBBZ also carried last year's NFL Network game. The NFL Network and ESPN both sell the broadcast rights to games so they can be seen by people without cable, satellite dishes or FiOS. Bob Koshinski, WBBZ's general manager, said this afternoon that the station hasn't been informed that it has been awarded the game.
The regular TV season is over and local viewers apparently are looking for some original entertainment. The CBS premiere Tuesday of the reality series "Brooklyn DA" set inside the Kings County prosecutor's office actually had a higher local rating than many episodes of the fictional series it replaced in the time slot, "Golden Boy." I suppose that helps explain why "Golden Boy" was canceled. ABC's "Body of Proof," which was popular here but has been cancelled, won the time slot locally barely over Channel 4's 10 O'Clock News on WNLO-TV.
Class Act: Channel 2 ran crawls of Kids Escaping Drugs contributors during its 6 p.m. newscast Wednesday. Among the names at the bottom of the screen were Channel 4 anchor Jacquie Walker and her husband. She was identified as Jacqueline B. Walker.
Friday is the last day for WBEN News Director Steve Cichon after 20 years in the media business. For more on Cichon's career and decision to leave his dream job, read my story in Sunday's Buffalo News.
Friday also is scheduled to be the final day at Channel 4 for General Manager Chris Musial, who started working at the CBS affiliate when he was in college and has been at the station for 35 years. There has been no word on who is going to replace Musial even temporarily after he leaves tomorrow.
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