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Buffalo is bizarro tv world

By Alan Pergament

When it comes to early morning, evening news and late-night network viewing, the Buffalo TV market is practically bizarro world.

If you're not a "Seinfeld" nut, I'll explain that everything here is practically opposite of what is going on nationally.

During the May sweeps nationally, ABC's "Good Morning America" was No. 1 in total viewers and in the age 25-54 demographic and tied NBC's "Today" for first in viewers 18-49 while "CBS This Morning" was third.

In Buffalo, "Today" was No. 1 on Channel 2 and "GMA" on Channel 7 barely held off "CBS This Morning" for second place. CBS' morning news program was within two-tenths of a point of "GMA" and up 44 percent from a year ago, while "GMA" was down 19 percent.

In the evening news race nationally, "The NBC Nightly News with Brian Williams was No.1,  ABC's newscast with Diane Sawyer was a close second and Scott Pelley's CBS newscast was well back in third place.

Brian Williams: No 1 Here and Nationally

In Buffalo, NBC was well ahead in first place, with Pelley's newscast closer to first place NBC than to third place ABC.

In late-night nationally , NBC's "Tonight Show with Jay Leno" was first, with David Letterman on CBS and Jimmy Kimmel on ABC in a tight race for second. Leno reportedly had his largest margin of victory in the 18-49 demographic in nine years, and Kimmel actually was ahead of Letterman with viewers 18 through 49.

In Buffalo, Letterman is No.1 in a tight race with Leno and Kimmel is a poor third in households. The demos, in which Kimmel is expected to fare better, don't arrive for a week.

At 12:35 a.m., NBC's Jimmy Fallon defeats CBS' Craig Ferguson by a healthy margin. In Buffalo, Ferguson holds a large lead over Fallon, who gets Leno's slot in 2014.

Why are things here so different than they are nationally?

There are a couple of reasons. CBS does well here with its national programs because its local affiliate, Channel 4, is a relatively strong one. ABC does poorly here because its local affiliate, Channel 7, does relatively poorly here. NBC does well here in the early morning and early evening because Channel 2 is a strong news affiliate.

Kimmel's local problems could have something to do with the older demographics of WNY compared to other parts of the country.

Channel 2 has hired two reporters. Danny Spewak is a native of St. Louis who has been at KOMU in Missouri since 2010. That's the same station where Channel 2 weekend sports anchor Jonah Javad worked. Spewak started at the station on Monday. Andrea Marvin will arrive at the station on July 1. She recently worked at WICS in Springfield, Ill., where she covered state and local government.

For those who have asked: HBO has announced that "Boardwalk Empire" returns on Sunday, Sept. 8 with 12 new episodes. Meanwhile, Showtime has announced that "Nurse Jackie" has been renewed for a sixth season. Its fifth season ends on June 16.

Finally, I noted Thursday that I had only seen the first four episodes of the Netflix season of "Arrested Development" featuring Channel 2 morning co-anchor John Beard. OK, "featuring" might be a stretch, but he's been in all the episodes. Well, I watched episode five Thursday and that is definitely Beard's must-see episode so far. He plays the host of a show called "John Beard's to Entrap a Local Predator."




Sitcoms | Television | TV news
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About Talkin' TV

Alan Pergament

Alan Pergament

Alan Pergament has continued to blog about television topics since retiring in 2010 as The News' television writer after 28 years on the beat. From local on-air personalities to ratings to the latest on network and cable programming, he keeps you informed.

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