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WBBZ officially lands Bills-Cleveland game

By Alan Pergament

Local independent station WBBZ today was officially awarded the broadcast rights to the NFL Network's coverage of the Buffalo Bills game against the host Cleveland Browns on Thursday night, Oct.3.

This blog reported almost two weeks ago that WBBZ was the likely winner of the broadcast rights to the game after a bid that was believed to be much higher than those of rival stations in the market.

WBBZ, which primarily carries classic TV shows and several of its own locally-produced shows, also aired last year's NFL Network game with Miami. The NFL Network and ESPN both sell the broadcast rights in the markets of the two competing teams so the games can be seen by people without cable, satellite dishes or FiOS.

Bob Koshinski, WBBZ's general manager, confirmed that the station was told today it had the rights to the game.

"We are very excited to have The NFL Network game for the second consecutive season," said Koshinski. "We hope to build on the success of last year."

Koshinski said the station plans to have a two-hour pre-game show as well as a post-game show, and he hopes viewership will be higher for this year's game than it was for the Miami game last season.

"People are more educated about WBBZ and where it is than they were a year ago," added Koshinski.

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