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Ch.7 fills morning traffic spot

By Alan Pergament  

Channel 7's new look morning show has added its final piece – a beauty queen whose course work has impressed her professors at Buffalo State College.

Desiree Wiley will be a multi-media journalist and a traffic and lifestyles reporter for “Good Morning,” the simple name of the station’s new morning program that premieres in three weeks.

A graduate of Lockport High, Wiley received a bachelor’s degree in journalism in 2012 with a concentration in political science and economics from Buffalo State. She completed her course work early with the help of Advanced Placement courses that she took in high school.

I teach communication courses at Buffalo State. Wiley (see below) was never a student in any of my classes, but her adviser in the college’s communications department told me she was an impressive student.

DesireeWiley_8x10
Nanette Tramont, her adviser, said that Wiley impressed her teachers "with her drive and her poise... She is a hard-working and responsible student and I have every confidence she will be successful."

This will be Wiley's first TV job, a year out of college. It is a recent trend in local TV after decades of requiring reporters to get some seasoning in smaller markets out of town.

While Channel 7's release mentioned her beauty contest background, it wasn't immediately emphasized.  But this being TV, looks undoubtedly are part of the hiring equation.

According to a Channel 7 release, Wiley is currently Miss Empire Rose and was third runner-up for the title of Miss New York earlier this month. Prior to that, Wiley held the title of 1999 Little Miss Buffalo, 2000 Child Model of the Year, 2009 Niagara County Junior Miss, Miss Buffalo 2010 and Miss Niagara 2012.   

Channel 7 reports her academic achievements include being an economics tutor, a contributing author in "The World of Economics" and an advocate for raising donation awareness for the Upstate New York Transplant Services.

Channel 7’s new look morning team, which had been the smallest in local TV, now will include new morning anchors, Cole Heath and Tiffany Lundberg, meteorologist Mike Randall, reporters  Jaclyn Asztalos and Rachel Elzufon and Business First reporter Elizabeth Carey. 

The station is currently deep in third place in the morning, getting less than half of the audience of its competitors. Morning co-anchor Patrick Taney had his last day at the station Friday and co-anchor Ginger Geoffery has been told her contract will not be renewed.

New General Manager Mike Nurse is focusing on improving the mornings, which have become increasingly popular as viewers get up earlier and earlier locally and nationally. That is evident by the  expansion from a half hour of morning news when it started more than two decades ago to at least two hours on every station in the market.

Nurse is hoping the station’s new morning look will get viewers to give the newscast a second look.

apergament@buffnews.com 

 

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About Talkin' TV

Alan Pergament

Alan Pergament

Alan Pergament has continued to blog about television topics since retiring in 2010 as The News' television writer after 28 years on the beat. From local on-air personalities to ratings to the latest on network and cable programming, he keeps you informed.

@StillTalkinTV | apergament@buffnews.com

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