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Ch.2, Ch.4 finish tied in the morning in November sweeps

By Alan Pergament

Channel 2's "Daybreak" and Channel 4's "Wake Up" finished in a virtual tie in the mornings during the just-concluded November sweeps.

The new "Wake Up!" team of co-anchors Teresa Weakley and Jordan Williams and meteorologist Todd Santos won at 5 a.m., 3.7-3.6.

The "Daybreak" team of co-anchors John Beard and Melissa Holmes and meteorologist Andy Parker won at 6 a.m., 5.8-5.7. In other words, Channel 2 and Channel 4 each had combined ratings of 9.4 for the two hours.

Channel 7 was a weak third in both time slots with its new team of co-anchors Tiffany Lundberg and Cole Heath. It didn't average as high as a 2 rating in either time period and lost a substantial amount of its audience from a year ago.

This is a case of the tie going to the challenger.

Channel 4 could actually shout, "We Tied, So We Really Won."

A year ago, Channel 2 won a close race at 5 a.m. and won decisively at 6 a.m., 7.4-4.7

Of course, the demographics will tell the full story when they arrive in a few weeks and the stations see whether Channel 4 has gained viewers in the younger demographic that advertisers want.

There will be more sweeps results here on Monday.


Television | TV news
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About Talkin' TV

Alan Pergament

Alan Pergament

Alan Pergament has continued to blog about television topics since retiring in 2010 as The News' television writer after 28 years on the beat. From local on-air personalities to ratings to the latest on network and cable programming, he keeps you informed.

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