By Alan Pergament
Entercom Buffalo has gone down through the Thruway to hire a new program director to "chart the course" for its new alternative radio station format, 107.7 FM.
Nik Rivers, who has been the program director and midday host at WZNE, 94.1, The Zone in Rochester, will join ALtBuffalo in mid-November as program director and brand manager.
According to an Entercom release, an online industry publication recognized Rivers and his Rochester station as the "alternative station of the year" in 2012.
He is an Ithaca College graduate who has spent five years at The Zone and another station in Rochester, Fickle 93.3 FM.
One of Rivers' immediate tasks is to hire an on-air staff for Alternative Buffalo, which recently replaced a simulcast of WBEN-AM on 107.7.