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Weather coverage could decide morning race between Ch. 2, Ch. 4

By Alan Pergament

Going into the final day of the November sweeps, weather coverage could be the deciding factor in the morning competition between Channel 2's "Daybreak" and Channel 4's "Wake Up!"

As of this morning, the two stations were deadlocked at 5 a.m. with 3.6 ratings and Channel 2 held a narrow lead of one-tenth of a point at 6 a.m., 5-8-5.7.

A year ago, Channel 2 dominated in the morning.

The sweeps officially end tonight. The final results could be delayed by the Thanksgiving holiday on Thursday.

The new 12-year, $5 billion National Hockey League deal with Rogers Communications in Canada that reportedly puts more Stanley Cup playoff games on cable rather than CBC really shouldn't have much impact in Western New York on cable or satellite subscribers.

The Stanley Cup Finals will be televised in the States on NBC and cable's NBC Sports Network, which stand to benefit from the Canadian deal by having more exclusive coverage here to games in the other rounds.

There haven't been any ratings measured by Nielsen here for Hockey Night in Canada on CBC for several seasons, but it isn't believed to get a significant audience, partly because the games aren't carried in high definition on Time Warner Cable.

One of the last measured sports events here carried by CBC was the 2006 Winter Olympics, which averaged about a 2 rating in prime time in Buffalo, a small fraction of what NBC's coverage received.

Undoubtedly, CBC's Coach's Corner with Don MacLean and Don Cherry is popular here during intermissions, but the games themselves not so much. And the future of MacLean and Cherry is uncertain, according to Canadian media reports. I would expect they would back.




Sports | Sports on TV | Television | TV news
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About Talkin' TV

Alan Pergament

Alan Pergament

Alan Pergament has continued to blog about television topics since retiring in 2010 as The News' television writer after 28 years on the beat. From local on-air personalities to ratings to the latest on network and cable programming, he keeps you informed.

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