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TV leftovers after the holiday

 By Alan Pergament

Some leftovers after the mid-week holiday:

The University at Buffalo football team was on its way to an impressive local rating on ESPN during the Famous Idaho Potato Bowl against San Diego State when disaster struck before halftime in a 49-24 loss.

The game averaged a double-digit rating for an hour in the first half and peaked at a 12.4 at 7 p.m.

But after San Diego State took a 28-10 halftime lead, local viewers left in droves and the game finished with a 6.4 rating. That's about what the Buffalo Sabres have been averaging for many games this season.

The demographics are in for the November sweeps and they show mixed results for the morning competition between Channel 2's "Daybreak" and Channel 4's "Wake Up!" You may recall that Channel 4 won in households at 5 a.m. by a tenth of a point and Channel 2 won at 6 a.m. by the same margin.

At 5 a.m., the "Daybreak" team led by co-anchors John Beard and Melissa Holmes is the narrow winner among 18-49 viewers and the "Wake Up!" team of co-anchors Jordan Williams and Teresa Weakley wins by a slightly higher margin with 25-54 viewers.

At 6 a.m., "Daybreak" wins in both key demos.

While the key demographic nationally is 18-49, the 25-54 demo is considered more important to local news viewership.

There is good demographic news for Channel 2 in the key early evening and late evening time slots. It wins by a comfortable margin in both demos from 5 p.m. through 6.30 p.m.

And at 11 p.m., the demographic race is much closer than the household race. Channel 4 wins in households decisively, 9.9-6.9. But Channel 2 wins narrowly among viewers 18-49 and has narrowed Channel 4's victory margin among viewers 25-54 to four-tenths of a point.

Here's some more information on Channel 2's digital channel, 2.2, switching primarily to weather by the end of the year: The supplier of the national weather reports, WeatherNation TV, was founded in March of 2011 and is headquartered in Denver. It already  is available in Atlanta, Chicago, Boston, Minneapolis, Seattle and Denver.

And to those who asked, 2.2 is available on TWC's digital channel 1245 and on Verizon FiOS on Channel 460.

A voice in my ear said in the holiday spirit I should say something nice about Channel 4 sportscaster Lauren Brill. So here it goes. Brill does a good job skating in the station's holiday promo. At least I think that is Brill skating. The clip goes by pretty quickly and the camera shot is from such long range that I also can't tell if she is ice skating or rollerblading.


Sports on TV | Television | TV news
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About Talkin' TV

Alan Pergament

Alan Pergament

Alan Pergament has continued to blog about television topics since retiring in 2010 as The News' television writer after 28 years on the beat. From local on-air personalities to ratings to the latest on network and cable programming, he keeps you informed.

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