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NBC: Trump will be on "Celebrity Apprentice"

By Alan Pergament

A spokesperson for NBC confirmed this morning that Donald Trump will be on his reality show "Celebrity Apprentice" when it goes into production next month.

I'm no political expert, but it would seem to be awfully difficult to be on a reality series and also run for governor of New York State, as many Western New York Republican leaders have urged Trump to do.

It would also seem to make it difficult for NBC to run the series next fall if Trump is running against Gov. Andrew Cuomo because of the equal time provision of the 1934 Communications Act that "if any licensee shall permit any person who is a legally qualified candidate for any public office to use a broadcasting station, he shall afford equal opportunies to all other such candidates for that office in the use of such broadcasting station."

But perhaps The Donald will change his mind about appearing on the show. Of course, that might not make NBC too happy.

Perhaps he and and his lawyers think they have figured away around the provision that former actors Ronald Reagan, Arnold Schwarzenegger and Fred Thompson couldn't when they ran for office.

According to the New York State Broadcasters Association, the equal time provision is a federal provision that applies to New York State. Buffalo stations also have traditionally given equal time to candidates for state and local offices.

Perhaps NBC won't air "Celebrity Apprentice" until January of 2015, by which time the election will be over and there probably will be no need for equal time. 

Or perhaps, as I have suspected all along, Trump is just playing games.

To be considered a "legally qualified candidate" someone has to have declared his or her candidacy, which Trump hasn't done yet.





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About Talkin' TV

Alan Pergament

Alan Pergament

Alan Pergament has continued to blog about television topics since retiring in 2010 as The News' television writer after 28 years on the beat. From local on-air personalities to ratings to the latest on network and cable programming, he keeps you informed.

@StillTalkinTV |