The City of Niagara Falls is selling itself to new residents in two new commercials.
The commercials are for the Live NF program, which will pay some student loan debt for recent college graduates who move to the city.
A 30-second version and two-minute version were released earlier this month. Local television stations - including WGRZ, WIVB, WKBW and YNN, as well as OSC 21 on Time Warner Cable - have agreed to air the commercials as public service announcements.
The commercials, which feature city residents and businesses, are part of a proactive effort, said Seth Piccirillo, director of the city's Community Development Department.
"Attracting and retaining people and businesses is a competition," Piccirillo said in an email. "We are competing with the rest of the country and Canada. We need to act like it."
The commercials cost $8,000 to produce, and the funding came from two sources.
The bulk, or $6,000, was paid for through funds in the Live NF program's marketing budget, which was started with proceeds from property sales. The city also received a $2,000 grant from the New York State Urban Council Inc., which was a competitive award sought in conjunction with the Downtown Niagara Falls Business Association.
Here's the two-minute version:
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