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Video: The City of Niagara Falls promotes itself in commercials

The City of Niagara Falls is selling itself to new residents in two new commercials.

The commercials are for the Live NF program, which will pay some student loan debt for recent college graduates who move to the city.

A 30-second version and two-minute version were released earlier this month. Local television stations - including WGRZ, WIVB, WKBW and YNN, as well as OSC 21 on Time Warner Cable - have agreed to air the commercials as public service announcements.

The commercials, which feature city residents and businesses, are part of a proactive effort, said Seth Piccirillo, director of the city's Community Development Department.

"Attracting and retaining people and businesses is a competition," Piccirillo said in an email. "We are competing with the rest of the country and Canada. We need to act like it."

The commercials cost $8,000 to produce, and the funding came from two sources.

The bulk, or $6,000, was paid for through funds in the Live NF program's marketing budget, which was started with proceeds from property sales. The city also received a $2,000 grant from the New York State Urban Council Inc., which was a competitive award sought in conjunction with the Downtown Niagara Falls Business Association.

Here's the two-minute version:

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city government | downtown
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Tales of a world-famous natural wonder and the city that surrounds it. The Brink is home for all you need to know about Niagara Falls, N.Y.

Aaron Besecker

Aaron Besecker

Aaron Besecker joined The Buffalo News in 2007, where he has covered communities in Western New York as a beat reporter, multimedia journalist and assistant online editor. A Buffalo native, he began his career in journalism at the Niagara Gazette.

@The_Brink_Blog | abesecker@buffnews.com

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