One of the discount regional airlines that flies into Niagara Falls International Airport is using a reference to Toronto Mayor Rob Ford's recent admission to smoking crack in its advertisements on its website.
Spirit Airlines is pitching its low fares by assuring customers "We're not smoking crack."
The airline counts Niagara Falls as being in the Toronto area, and the cheapest flights into Niagara Falls are $29.90, according to the advertisement. Those flights come from the Fort Lauderdale/Miami area.
The campaign has become international news since yesterday.
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